Brand Identity & Branding
Brand Identity & Branding on Centro AJI
Implemented Solution
Creation of a balanced visual identity that communicates healing and strength, avoiding the conventional clinical aesthetic.
Project Scope
- Development of a distinctive visual language that resonates with emotional wellbeing.
- Typographic and color selection designed to reduce the visitor's anxiety.
- Creation of an adaptable design system for educational content and reflections.
Results & Impact
We created a visual identity that conveys peace and balance without falling into the visual clichés of psychology. We sought an aesthetic that reflected 'strength' and 'healing,' achieving a brand that feels human and trustworthy. The result is a coherent image that backs the seriousness of the treatments and helps lower the barrier to entry that many people feel when seeking emotional support.