Nobody talks about real prices in B2B web design because it makes them uncomfortable. We do. Discover what a website for your company really costs, and why the price is directly tied to the risk you're willing to take on.
The first question almost any director or business owner asks when they start looking for a web design vendor is always the same: how much is this going to cost me?
And the answer they get from most agencies is always the same: "it depends," followed by an endless process of meetings, forms, and proposals that arrive two weeks later.
At Núcleo Studio we believe that is, in itself, a red flag. If a company can't talk about prices clearly, it probably can't talk clearly about its process, its timelines, or its results either.
So here are the real numbers — and more importantly, the framework for understanding why they cost what they cost.
The Principle That Explains Everything: The Higher the Risk, the Higher the Cost
In the B2B world, the price of a website isn't a vendor's whim or a reflection of how many hours it took to build. It's a direct function of the risk you're taking on — or the one you're eliminating.
When you hire a cheap website, you aren't being financially prudent. You're transferring that risk to your business, and paying for it in ways that never appear on any invoice:
- Credibility risk: The prospect who visited your site, didn't trust it, and you'll never know. There's no alert, no notification. Just silence.
- Technical risk: Accumulated technical debt, load speed that Google penalizes, code nobody else understands that ties you to the same vendor forever.
- Dependency risk: Platforms that seem cheap until you need to change something outside the template — then the real cost appears.
- Opportunity risk: The most invisible and the most expensive. These are the contracts that came close to closing but didn't, because your digital presence didn't validate your real operational capability.
A well-built website isn't a marketing expense. It's a Validation Asset: the tool that works for you 24 hours a day, pre-sells before the first call, and removes the prospect's doubts before they reach your sales team.
The Real Prices: What Each Level Includes
Web maintenance — from $1,500 MXN/month
For companies that already have a working site but need someone to look after it: updates, fixes, content changes, speed, security, and backups. It's the difference between having an asset that depreciates on its own and one that keeps operating correctly.
When does the cost go up? When the site has complex integrations, when there are frequent content updates, or when priority support with guaranteed response times is required.
Landing page — from $5,000 MXN
A landing page designed with a specific goal: capture a lead, validate a service, close a sale. It isn't a business card — it's a conversion tool.
When does the cost go up? When CRM integration, email automation, or A/B testing is required, or when the landing is part of a paid media campaign with committed conversion metrics.
B2B corporate website — from $12,000 MXN
The complete digital ecosystem for a company that understands its website is its best salesperson. Strategic information architecture, technical speed, messages that speak directly to the B2B decision-maker, and a system you can operate without depending on a developer for every change.
When does the cost go up? When the project includes brand identity development, multiple languages, integrations with internal systems (ERP, CRM, billing), client portals, or custom functionality. Projects with complex engineering — like the ones we've built for Chile Chico or Leon Leroy Arquitectura — carry an investment in line with their real technical complexity.
The Red Flags You Should Spot
Before hiring any B2B web design vendor, these answers should turn on a yellow light:
- "We'll build your page in a week." A site that solves your business's real problems isn't built in a week. If they do it in a week, they're using a generic template with your logo on top.
- "We use WordPress because it's the most popular." That isn't a strategy, it's a default tool. Technology should be chosen based on the problem, not on what the vendor already knows.
- "SEO is already included." SEO isn't a switch you flip on. It's a continuous strategy. If it's "included" in the price of the page, it doesn't exist.
- "Don't worry about maintenance, it's very simple." Every digital system requires maintenance. If your vendor downplays this, they're transferring the technical risk to you without you realizing it.
How Do You Know Which Level Your Company Needs?
The answer isn't in the size of your company or your available budget. It's in a single question:
How expensive is it for you when a qualified prospect visits your site and doesn't trust what they see?
If your sales cycle is long, your contracts are high-value, and your clients do research before contacting you — which is the definition of the B2B client — then your website isn't an operating expense. It's the front line of your commercial team.
At Núcleo Studio we don't sell web pages. We build trust infrastructure for companies that understand that difference.
Want to know exactly which level your company needs?
Let's talk directly — no forms, no two-week waits. In 15 minutes over WhatsApp I can tell you what makes sense for your business and what doesn't, with real numbers on the table.
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