Nobody talks about real B2B website prices because it makes them uncomfortable. We do. Discover what a website for your company really costs — and why the price is directly tied to the risk you're willing to eliminate.
A B2B website built for the US market starts at $3,000 USD for a landing page and $6,000+ USD for a full corporate site. Monthly maintenance starts at $150 USD. Pricing reflects local market rates, English-first deliverables, and timezone-aligned support. The framework behind the price — eliminating business risk — is the same regardless of market.
Most agencies answer the pricing question with "it depends," followed by two weeks of silence. At Núcleo Studio we think that's a red flag in itself. If a company can't talk about prices clearly, it probably can't talk clearly about process, timelines, or results either.
Here are the real numbers — and the framework for understanding why they cost what they cost.
A note on regional pricing
Our base rates for Mexico-based companies are lower, reflecting local market conditions. If you've seen those numbers elsewhere on this site, they aren't a different product — they're the same methodology applied to a different market. US-based projects are priced at US market rates and include English-first deliverables, US timezone availability, and documentation in English throughout.
The principle behind every price: higher risk, higher cost
In B2B, the price of a website isn't a vendor's whim. It's a direct function of the risk you're eliminating. When you hire cheap, you don't save money — you transfer risk to your business and pay for it in ways that never appear on any invoice:
- Credibility risk: The qualified prospect who visited your site, didn't trust what they saw, and never contacted you. You'll never know they were there.
- Technical risk: Accumulated debt, slow load times that Google penalizes, code that ties you to the same vendor indefinitely.
- Dependency risk: Platforms that seem affordable until you need to change something outside the template.
- Opportunity risk: The most invisible and the most expensive — contracts that came close but didn't close because your digital presence didn't validate your operational capability.
A well-built website isn't a marketing expense. It's a Validation Asset: your most efficient salesperson, working 24 hours a day before your team ever picks up the phone.
Real prices: what each level includes
Web maintenance — from $150 USD/month
For companies with a functioning site that needs ongoing care: updates, fixes, content changes, speed optimization, security, and backups. The difference between an asset that depreciates and one that keeps working.
When does it cost more? Complex integrations, frequent content updates, or priority support with guaranteed response times.
Landing page — from $3,000 USD
A single-objective page built to convert: capture a lead, validate a service, support a paid media campaign. Not a business card — a conversion tool.
When does it cost more? CRM integration, email automation, A/B testing, or when the landing is tied to a paid campaign with committed conversion metrics.
B2B corporate website — from $6,000 USD
The complete digital ecosystem for a company that understands its website is its best salesperson. Strategic information architecture, technical performance, messaging that speaks to B2B decision-makers, and a system you can operate without calling a developer for every change.
When does it cost more? Brand identity development, multilingual support, ERP/CRM integrations, client portals, or custom functionality. Complex engineering projects are scoped individually.
Red flags before you sign
- "We'll have your site ready in a week." A site that solves real business problems isn't built in a week. If they can, they're using a template with your logo on it.
- "We use WordPress because it's the most popular." That's not a strategy — it's a default. Technology should be chosen based on the problem, not what the vendor already knows.
- "SEO is included." SEO isn't a switch. It's a continuous strategy. If it's bundled into the page price, it doesn't exist.
- "Don't worry about maintenance, it's simple." Every digital system requires maintenance. If a vendor downplays this, they're transferring technical risk to you without you realizing it.
How do you know which level you need?
The answer isn't in your company size or available budget. It's in one question:
How much does it cost you when a qualified prospect visits your site and doesn't trust what they see?
If your sales cycles are long, your contracts are high-value, and your clients research before contacting you — which is the definition of a B2B buyer — then your website isn't an operating cost. It's the front line of your sales team.
At Núcleo Studio we don't sell web pages. We build trust infrastructure for companies that understand that difference.
Want to know exactly what your company needs?
No forms, no two-week waits. In 15 minutes I can tell you what makes sense for your business and what doesn't — with real numbers on the table.
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