Digital Strategy Consulting on Centro AJI
Implemented Solution
We worked with therapist Ernesto Ramos to structure Centro AJI's proposition around an approach of closeness and professionalism. The challenge was to keep the center from being perceived as a cold clinic, and instead as a space of real support. We helped define the key messages and the site's structure so the patient understands, from the very first moment, that they are in a safe place where their individual process will be respected.
Project Scope
- Definition of communication pillars: Safety, Respect, and Professionalism.
- Structuring of the therapist's (Ernesto Ramos) narrative to build authority without losing closeness.
- Design of an information flow that prioritizes the user's calm over commercial urgency.
Results & Impact
We worked with therapist Ernesto Ramos to structure Centro AJI's proposition around an approach of closeness and professionalism. The challenge was to keep the center from being perceived as a cold clinic, and instead as a space of real support. We helped define the key messages and the site's structure so the patient understands, from the very first moment, that they are in a safe place where their individual process will be respected.