Brand Identity & Branding
Brand Identity & Branding on Tips for Your Pet
Implemented Solution
Creation of a visual identity that conveys veterinary trust, but with a modern, accessible aesthetic.
Project Scope
- Design of a clean brand that outlives passing trends.
- Use of colors and typography that make prolonged on-screen reading easier.
- Visual consistency across every section of the portal to reinforce the site's authority.
Results & Impact
We designed an identity that moves away from the childish or generic aesthetic of other pet portals. The result is a clean, modern brand that generates immediate trust in both readers and potential commercial partners. We made the site's image reinforce the credibility of the information, turning a simple tips site into a visual reference brand within its category.