Brand Identity & Assets

Tips for Your Pet

Brand Identity & Assets on Tips for Your Pet

Implemented Solution

Creation of a visual identity that conveys veterinary trust, but with a modern, accessible aesthetic.

Project Scope
  1. 01 Design of a clean brand that outlives passing trends.
  2. 02 Use of colors and typography that make prolonged on-screen reading easier.
  3. 03 Visual consistency across every section of the portal to reinforce the site's authority.
The brand system

A look at the identity we built: color, type and voice.

Consejos para tu Mascota
Vets helping you take better care of your best friend.
Manual v.1.0
Palette
Red #AE1917
Amber #AD4700
Ink #3A3A3A
Text grey #4B4F58
Background #F2F5F7
White #FFFFFF
Typography
Passion One Display / Headings 400, 700
Prevent heat stroke in your pets
Pangolin Accent / Navigation 400
Home · About · Blog · Shop
Karla Body 400, 700
We create valuable content to help you care for your pet.
Key messages
  • Content created by veterinary professionals.
  • Guides by breed, health and everyday care.
  • Practical information that's easy to apply at home.
  • A shop with products we genuinely recommend.
Brand system developed by Núcleo Studio.
Results & Impact

We designed an identity that moves away from the childish or generic aesthetic of other pet portals. The result is a clean, modern brand that generates immediate trust in both readers and potential commercial partners. We made the site's image reinforce the credibility of the information, turning a simple tips site into a visual reference brand within its category.

Which part of your operation is eating your hours?

Tell us how you work today and we'll tell you whether it has a fix and what the system would look like. The first consultation is free.

Or email hola@nucleostudio.com

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