Tips for Your Pet
A veterinary content platform bringing professional guidance on dog and cat care closer to pet owners. An in-house project built from scratch and now in its growth phase: a brand, a reference portal and an online store designed to grow together.
What was the problem to solve?
Build a digital veterinary brand from scratch with two goals at once: attract clients to the professional practice and generate its own revenue through an online store. We had to start with no audience or content, convey professional trust from day one, and lay a foundation able to grow from a single expert voice into a team without rebuilding anything along the way.
How we solved it at Núcleo Studio
We approached it in phases. In the first, we created a clean, modern identity, far from the childish look of other pet sites, and a WordPress site with a category structure designed to grow, optimized for mobile and with an integrated store to monetize traffic.
The current phase takes the project to the next level with a two-platform architecture: the main domain is dedicated to informational content and the store moves to its own subdomain. Each platform gets a single search intent and an SEO strategy of its own, without competing with each other.
The business impact
The first phase is complete: brand, portal and online store up and running. The second is already underway, with the platform split and a consistent SEO and content strategy for each one.
It's our lab: this is where we first test the architecture and positioning decisions we later apply with our clients.
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