Digital Strategy Consulting
Digital Strategy Consulting on Galau Consulting
Implemented Solution
Galau ConsultorÃa operated with high technical capability in human resources, but its visual projection didn't manage to communicate the level of its solutions. Núcleo Studio's intervention consisted of a complete restructuring of its identity and digital narrative to transition from an operational recruitment service toward strategic human-capital consulting.
Project Scope
- Identification of the gap between the founders' technical capability and their initial commercial projection.
- Definition of a value proposition centered on retention and culture, not just recruitment.
- Design of a communication funnel that frees up the partners' operational time by pre-selling the methodology.
Results & Impact
We got Galau to stop being seen as a simple recruitment agency and present itself as a high-level consultancy. By bringing order to their commercial discourse, the founders were able to stop competing on price and start closing larger contracts with companies looking for serious solutions. Now, the way they sell finally matches the quality of their operational work.