Brand Identity & Assets
Ronny Rivas — Brand Identity & Assets
Brand Identity & Assets for Ronny Rivas
Implemented Solution
A brand identity for Ronny Rivas, designed for digital: wordmark, palette (rust, sand, ink, cream), type system (Barlow Condensed + Inter), tone of voice and messaging. Brand guidelines v1.0.
Project Scope
- 01 Wordmark + reverse version
- 02 6-color palette with defined roles
- 03 Barlow Condensed (headlines) + Inter (body)
- 04 Voice and tone guide
- 05 Messaging and boilerplate ES/EN
- 06 Brand guidelines
The brand system
A look at the identity we built: color, type and voice.
Ronny Rivas
Bay Area construction & remodeling, done right and on time.
Palette
Rust
#C1502E
Rust Dark
#A23F22
Wordmark Orange
#FF6A3D
Sand
#E8C378
Ink
#1E1E21
Charcoal
#2F2F33
Cream
#FAF5EE
Off-white
#FDFBF8
Typography
DONE RIGHT AND ON TIME
One call, one point of contact, no runaround.
Key messages
- Done right and on time.
- One call, one point of contact — no runaround.
- 24/7 emergency crew: we answer the phone and show up.
- 10 years, every trade — from patch jobs to full remodels.
Brand system developed by Núcleo Studio.
A consistent brand applied across the whole site; a foundation ready for signage, vehicles and print.
Which part of your operation is eating your hours?
Tell us how you work today and we'll tell you whether it has a fix and what the system would look like. The first consultation is free.
Or email hola@nucleostudio.com