Brand Identity & Assets

Ronny Rivas

Brand Identity & Assets on Ronny Rivas

Implemented Solution

A brand identity for Ronny Rivas, designed for digital: wordmark, palette (rust, sand, ink, cream), type system (Barlow Condensed + Inter), tone of voice and messaging. Brand guidelines v1.0.

Project Scope
  1. 01 Wordmark + reverse version
  2. 02 6-color palette with defined roles
  3. 03 Barlow Condensed (headlines) + Inter (body)
  4. 04 Voice and tone guide
  5. 05 Messaging and boilerplate ES/EN
  6. 06 Brand guidelines
The brand system

A look at the identity we built: color, type and voice.

Ronny Rivas
Bay Area construction & remodeling, done right and on time.
Manual v.1.1
Palette
Rust #C1502E
Rust Dark #A23F22
Wordmark Orange #FF6A3D
Sand #E8C378
Ink #1E1E21
Charcoal #2F2F33
Cream #FAF5EE
Off-white #FDFBF8
Typography
Barlow Condensed Headlines 600, 700
DONE RIGHT AND ON TIME
Inter Body / UI 400, 500, 600
One call, one point of contact, no runaround.
Key messages
  • Done right and on time.
  • One call, one point of contact — no runaround.
  • 24/7 emergency crew: we answer the phone and show up.
  • 10 years, every trade — from patch jobs to full remodels.
Brand system developed by Núcleo Studio.
Results & Impact

A consistent brand applied across the whole site; a foundation ready for signage, vehicles and print.

Which part of your operation is eating your hours?

Tell us how you work today and we'll tell you whether it has a fix and what the system would look like. The first consultation is free.

Or email hola@nucleostudio.com

Back to Project